January 23rd Pitch Off Contestant : Kidian

My name is Joe Song, and I am one of the founders of Kidian. I was born and raised as a country boy from a small town in Tennessee. I received my undergraduate degree from the University of Tennessee, and my MBA from Emory University. I have over 10 years experience leading Finance & Analytics functions at multi-billion-dollar firms. In March 2018, I quit my high-paying corporate career, took a pay cut and now work full-time on my startup. On a personal standpoint, I am married and have a 7-yr old son. One of the sacrifices that I had to make, which makes me cry randomly every so often, is that I’m living separately from my family. My wife and son are in South Korea, while I am pursing my startup dream.  

Kidian is a fast-growing technology startup company based in Buckhead providing a marketplace app for children's parties and events. Kidian is a platform that connects millennial parents to local businesses who provide children's entertainment services and products. We are disrupting the children's entertainment and event industry by providing an efficient market with technologies that enable streamlining of event planning. We currently have partnerships with over 150 large and small businesses including children's venues and entertainment service businesses in the Metro Atlanta area.

All three founders are parents, and so we wanted to create a solution for other parents to help take the stress out of party planning. Kids’ parties are ridiculously stressful for parents to plan, and it shouldn’t be that way. Kidian is created for parents, by parents, to really help other parents quickly and easily see party ideas with times & prices, view reviews and browse pictures all in one place on your phone.  

Greg Doho is the creator of Kidian and the CEO, Sumesh Sudareswaran is our CTO, and I am the CFO. I met Greg while getting my MBA at Emory. At that time, I was working in Corporate America as a Director of Analytics at a global leader in the mattress industry.  Greg told me his idea of Kidian, and I immediately loved it and saw the large potential. I have a 7-year old kid, and so I completely understood the value proposition from the parent’s perspective. I also saw the large potential for growth in this market.


Claire Williams